Staffing Robot - Web design and marketing services for companies in the staffing industry

Staffing Robot Gets a New Look!

There's a saying you may have heard before - "the cobblers children have no shoes." This saying could definitely be applied to us. When we launched Staffing Robot as a website design and marketing services firm for staffing companies we were overwhelmed with the amount of companies seeking out our services. We love all the companies we've had the opportunity to work with and are really proud of the work we've been doing together. But we've been doing so much work we never really took the time to do any for ourselves.

Until today!

We're completely excited to now show you the new look of Staffing Robot.

Next week we'll be launching our new brand to include a new website, mobile website, blog, social pages, portfolio site and much more!

Here are the new items we're looking forward to showing off.

New Logo:

We've always had a bit of a retro look and color palette but wanted to take this even further. We've created lots of different robots but we'll let you find them all on our site next week. 

New Website:

With our website we had 3 main goals (stop me if you've heard this one before):

• Simple
• Useful
• Creative

We think we achieved these goals. Instead of having too many options and a bunch of content to navigate through we've created only two main navigation options (About and Services) that take your through a few slides each, describing the services we offer and information about our company.

From there, we made finding the services customers are interested in super simple. We consolidated this information in one location - right under the 'How can we help?' tab found along the bottom of every page.

Finally, instead of a traditional website look we went with something more unique and creative. We built the site to work more like a presentation and it's lots of fun to swipe through on your iPad. Give it a try!

Our old corporate site was located at http://www.staffingrobotonline.com. However, starting next week you'll find our corporate site at http://www.staffingrobot.com and our blog at http://www.staffingrobot.com/blog.

New Mobile Website:

One of the best services we provide to staffing companies is mobile website design and development. So,of course we couldn't forget a mobile site for ourselves!  Our mobile site is simple to get through, optimized for smart phones and provides you with all the information you need to learn more about us or contact us.

New Blog:

Staffing Robot started as a blog so we put some extra attention into our new blog design. Starting next week you'll find our blog at http://www.staffingrobot.com/blog. Our new blog will let you easily explore categories, feature our latest blog, comment on our posts and view our social streams. Also, since we had so many people interested in advertising with us we've created some ad space to help promote your services! Want to run an ad? Contact us and let us know.

Our goal is to keep bringing you relevant news and information on the staffing industry, specifically related to design, marketing and technology so be sure to subscribe to our blog via RSS or email.

Social Sites:

We are also updating the look of our social sites next week so be sure to follow us on Twitter and Like us on Facebook to check out the new pages!

New business cards:

Note the new phone number! 866.991.1849.

T Shirts!

Oh yes! We also have T-Shirts! Everyone loves T-shirts right? If you're a Staffing Robot customer we'll be sending you one of these. If not, but you [robot head] staffing tell us and we'll let you know how to get one!

We have much more to announce related to our new brand over the next several weeks, but we'll leave it at this for now. Let us know what you think about our new look below. And, if you're ready to be our next innovate client, be the first to use our new contact form on our new site (my personal favorite part of the site).

And don't forget - starting next week, you'll find our company site at http://www.staffingrobot.com and our blog at http://www.staffingrobot.com/blog.

The Next Person Your Staffing Company Hires Should Be Your Website

How does your staffing firm see its website? Have you ever really put much thought into it?

Each business looks at their website differently. Some see their website like an online brochure. These sites are typically not very interesting and lack any interactive value. Other businesses see their website as a place to show off their development and design chops, often times going overboard on cool features that produce very little value. And sadly, some businesses see their website as a dumping ground for every piece of information they have about their business (and on the home page above the fold no less). The sites simply cause confusion and turn users away.

I'd like to make a suggestion on how your staffing company should view its website. I suggest you look at your website as if it were a person. A very important person you've hired to do a job. Start by asking yourself, what job do you want your website to do?

• Bring in more leads? 
• Attract more candidates? 
• Address customer service issues? 
• Educate your clients? 

You might have a few jobs you want the website to perform. That's fine, just don't give these jobs equal weight. Prioritize each jobs and focus on the single most important job first. This will help you start to see your website as a functioning member of your team that is expected to produce results.

Keep in mind that no matter what job you hire your website to do it will always have one very important role it cannot escape - the role of being the most customer facing representation of your business and your brand there is. YIKES! Sounds like an important job right? That's because it is.

In most cases, when a potential customer or candidate sees your website for the first time they will summarize their overall impression with your company and services in less than 8 seconds. When customers sum you up, what do you want their initial summary of your company to be?

• That you're creative?
• Innovative? 
• Educational?
• Fun? 
• Professional? 

The key here is to first identify the job you've hired your website to do and how you want it to best represent your brand, and the services you deliver. Once you know how your website should represent your company, it's time to develop your new site.

Here are three tips for creating a website that will do the job you hired it for.

Keep it simple. Simple isn't boring. Simple is beautiful and simple is useful. Avoid adding things to your website simply because you think they should be there or because you like them, and don't over design features just because you have the skill to make something snazzy. The most important thing to do is make something simple that is clear to your customers and drives results. First be clear, then be clever.

A good way to keep things simple to limit the number of pages on your website. No staffing company in business today needs a website that is more than 5 - 10 pages, yet most have at least 10x that number of pages. The truth is you're building these additional pages for you, not your customers. Why? Because your customers are not reading these pages. People are busy and they simply don't have the time it would require of them to wade through the 1000's of words you have written across numerous pages. Customers want to understand what you do, get a sense of trust that you will do what you say you will do, and then know how to get a hold of you. That's it. Everything else is filler.

If you do need additional pages then design to have those pages be discovered through a secondary means. This means through a blog, separate landing pages or secondary site menus. But keep them out of the way from distracting new, fist time potential customers.

It has to be useful. Everything you add to your website should be useful or else it doesn't belong. One way to ensure your website is useful is to not overwhelm your visitors with options and information. You know that feeling you get when you head to the cereal isle to find Cheerios but when you get there you can't find the Cheerios because you're so overwhelmed with other options? Avoid that.

For example, I recently signed up for a blogging service website that was so full of 'helpful features' that I couldn't figure out how to get started. After several attempts I eventually gave up and cancelled the service. Upon doing so I received an email from them that said "Sometimes people tell us they don't know where to start with our website. That's because it has so many unique features!" Perhaps, but all their 'unique features' lost me. Further, if they're sending out an email with this message I'm guessing I'm not the only one having this experience.

Make it creative. Start with simple and useful. However, if you really want to stand out from your competition and really WOW your customers then you have to get creative. What's it mean to be creative? Well, that's a bit more of a subjective answer. Creativity takes time and iteration to develop. But it's well worth the effort and investment.

Creative websites come in many forms. For example, come up with a completely original layout. Or, take what you're building for your next social media campaign and make it your website instead. The point is to break away from safe, break away from tradition and really try something new.

In summary, don't set your website up for failure. Just like any employee, make sure your website understands the job it's supposed to do and is given the tools it needs to succeed. If you do this, your website just might earn a well deserved raise or promotion!

 

Props From A Customer And A Shout Out To Portlandia

Our main goal with Staffing Robot is to make customers happy. We recently had of those happy customers write an entire blog post about how happy they were in working with us. Even better, they talk about their experience with visiting Portland and the popular show 'Portlandia.' We had to share.

“Portland is the city where young people go to retire.”
-Portlandia IFC Comedy Show

Last year we made a decision to obtain a new website that combined stylistic and technical prowess while exhibiting the core values that make Advanced Medical unique. The search was on in finding a company who could collaborate with our terrific IT and Marketing departments. The company would need to exhibit creative drive with structural efficiency. The path somehow lead to Portland, Oregon-a place with plenty of creative drive but at first glance not the place to look for structural efficiency. My knowledge of Portland consisted of drinking their coffee and watching the lovingly quirky television show: Portlandia. A show making me give serious thought to rent a bike instead of a car upon arrival.

Read the full post here on the Advanced Medical Travel Therapy Blog.

New Site Launched: Advanced Medical

Kyle is a Physical Therapist. He can get a job anywhere. So can you.

 
That's the tagline we used to guide the recent project we just completed with Advanced Medical. And it's not just a tagline. Advanced Medical is a therapy only staffing agency placing traveling therapists all across the country. Their innovation, creativity and embrace of technology has produced tremendous growth for their company over the last few years and things are only going up from here.

This project had a lot of components and enabled us to experiment with some techniques and technologies, thanks to Advanced Medical allowing us the space to be creative and trusting us to deliver.

Updated Brand
We fist updated the Advanced Medical brand. We didn't do a complete rebrand, just changed up some of the styles to give it a cleaner, more modern look. We also presented the brand in additional styles so it could used more universally.

Website
We had several primary goals with Advanced Medical's new site:

• Simply the site while presenting the same/similar information
• Not loose any SEO they've earned over the years
• Create more interaction and engagement

We started with the home page. We cleared most things out of the way so potential candidates could focus on the main thing they're looking for - JOBs! However, if these candidates are looking for more information they can get it quickly with just a click.

 

We then created a custom travel therapy job board and improved the work flow for their candidates. The job board is easy to navigate and presents job options quickly and simply.

We also present Hot Jobs throughout the site that are relevant to the modality or state mentioned on the page.



Advanced Medical does a lot of work with new grads so we made their Therapy New Grad section a primary focus of the site.

Finally, knowing Advanced Medical has a huge focus on customer happiness, so we made it easy for their customers to request travel therapy staff and also intro them to some of the friendly faces they'll be working with at Advanced Medical.

Other highlights of the website include:

• Chat Widget
• Stylized contact forms
• Modal pop up windows
• Job detail pages
• Facebook comments on the blog

Advanced SEO
- What advanced SEO you ask? Well…it's are a secret. But it's awesome. We promise. :-)

Mobile Website
And finally our favorite part of the project. The mobile website! Did we mention we love building mobile websites for staffing companies? No, well, we do. Love. Building. Mobile. Websites!

With this mobile website we used JQTouch. Sweet! JQTouch is an excellent mobile platform that brings the power and interaction of jQuerry to the mobile web. This is the first time we experimented with the platform and we were quite pleased with the results!

The jobs on the mobile website are front and center and we made it easy for potential candidates to find the right job for them by simply selecting the appropriate modality.

Candidates can easily apply for jobs, call Advanced Medical or share any job they want right from their mobile device! Nothing to install and works on every mobile smart phone. FTW!

Check out the new Advanced Medical website and mobile website and let us know what you think! Also watch for more to come with the projects we have coming out with Advanced Medical. Stay tuned!

We are extremely grateful to have the opportunity to work with Advanced Medical. We consistently put out the call asking for customers looking to be innovative with their technology and marketing efforts. Advanced Medical answered.

So now we'll ask again. Innovative customers wanted: Who's next?

 

New Site Launched: Advantis Healthcare Solutions

We launched a new site today for Advantis Healthcare Solutions.

This site features a minimalist look with big images driving interaction and navigation. This type of navigation lends itself well to iPads, tablets and desktops.

The custom job board also allows healthcare professionals to easily find jobs and apply online.

This was a fun project to work on and we're happy to share it's release today! Check out the new Advantis Healthcare website here and other staffing websites we've done here. If you're looking for a new website for your staffing company get in touch with us and we'll get started!

 

 

Hospitalists Plus Launches New Website and Mobile Job Site for Hospitalists

We recently launched a new site we're excited to share. It's a great company that let us be innovative in our approach to their site and we think the results are fantastic.

Rhino Medical is one of the leading providers of physician staffing (locum tenens) in the healthcare staffing industry. We had the pleasure of re-branding them and creating a new website for them last year. They came to us a few months back with the idea creating a subsidiary focused on placing hospitalists. With the high growth in demand for hospitalists over recent years we knew this was a winning concept.

The first part of the project was to come up with a new name and brand for this entity. We went through several options and finally settled on their new identity: Hospitalists Plus (H+).

This identity included the creation of a new logo mark, typeface, color palette and visual elements for web and print that represent the focus and solid foundation of quality Hospitalists Plus promotes. 

From there we moved on to their website. The goal with the website was to develop something simple, modern, professional and for the main purpose of driving candidate and customer conversions through quick action.

 

Another main focus was to have the site work just as well on tablet mobile platforms.

We accomplished both of these goals by creating sleek, centrally focused home page with large buttons (perfect for mobile tablets!) that also serve as specific calls to action that drive traffic. Each of the calls to action are also very engaging because of the colors, technology and functionality. We also made the hospitalists jobs very easy to locate and apply for.

Finally, we also created a mobile website for Hospitalists Plus. Check out their site from your mobile smart phone and you'll find a completely new experience. This mobile website helps Hospitalists Plus provide their clients and candidates easy access to information through their mobile devices. The mobile website looks and performs like any mobile phone app, with the key difference being that it is accessed via the web, not through any specific device or platform. That means whether you have an iPhone, Android, iPad or Blackberry - the site's features and functions are available to you.

As a website development and marketing services company for the staffing industry, Staffing Robot works with clients of all sizes and budgets. We're constantly seeking out innovative clients that are willing to try new things and be creative. Hospitalists Plus defines innovative.

The best part about a successful project like this is a happy customer!

Once again it was great working with Staffing Robot. They constantly deliver high value to us with the website design, marketing and branding services they provide. I highly recommend them. Deric Gardner, President - Hospitalists Plus.

We're excited to see where Hospitalists Plus takes their new brand. We're honored to have had the opportunity to work with them.

Check out their new site and give it a try: http://www.hospitalistsplus.com. First view it on your desktop computer, and then go to the same site on your mobile phone for a completely separate experience! Take a look and let us know what you think.

You can read our full press release here: http://www.prweb.com/releases/2012/1/prweb9074616.htm.

 

We asked before and Hospitalists Plus answered. So we'll ask again - who's next? 

INNOVATIVE CLIENTS WANTED!!! Please contact us here to get started: CONTACT STAFFING ROBOT.

 

 

Staffing Robot Wins eHealthcare Leadership Award for Best Healthcare Website Design!

Staffing Robot won the eHealthcare Leadership - Platinum Award for Best Website Design in the Healthcare Category! We were nominated for the award based on the Medical Solutions website we developed earlier this year.

The eHealthcare Leadership Awards program was developed and first presented 12 years ago by eHealthcare Strategy & Trends in an effort to identify and reward those advancing design and development in healthcare. 

More than 300 organizations, representing a broad industry spectrum, received recognition for their outstanding websites and digital communications at a special presentation in Orlando on November 9 during the Fifteenth Annual Healthcare Internet Conference. Winners of the 2011 eHealthcare Leadership Awards were selected from nearly 1,200 entries. A total of 114 individuals familiar with healthcare and the Internet judged the entries. 

Judges looked at how websites and other digital communications compared with others in their organization’s classification. They also reviewed entries based on a multi-point standard of Internet excellence. The best overall Internet site category, for example, had to pass muster on more than 40 factors.

“Despite the challenging economic environment, organizations have continued to explore and invest in digital communications,” says Mark Gothberg, eHealthcare Leadership Awards chairman. “A significant number of organizations have made major improvements in their websites, expanded involvement in social media, more fully integrated traditional marketing with new media vehicles, and initiated mobile efforts to better serve current and future customers.”

Gothberg notes that improvements in websites were largely focused on enhancing visual interest, perfecting navigation, and showcasing key service lines. Videos, audios, virtual tours, social media tie-ins, and calls-to-action now populate many key service sections.

We're very honored to receive this award and very thankful to work with such an excellent company like Medical Solutions who provided us with the opportunity in creating such a collaborative and now 'award winning' website!

So, who wants to help us win next year? Contact us and let's get to developing your staffing website!

 

Staffing Robot Portfolio Update

The cobbler's children are finally starting to get some shoes! In other words - we finally updated our portfolio of work!

We've been asked to share our portfolio several times but have never taken the time to actually update it. We've been so busy with client work and our own projects that getting around to updating our sites often becomes a low (read: no) priority. :-/

However, we just updated our Staffing Robot portfolio from some of the work we did in the last year. Seeing how much we've put out there will give you a good idea on what we mean when we say "we've been busy!" And just think - this is only a small sample of the work we've done.

From staffing websites, to mobile websites and job apps, to branding for staffing staffing agencies, to custom job board creation and building our own software applications for staffing - take a look around at our recently update portfolio and let us know what you think.

Check back every few weeks or so and see the new projects we've posted! Also, if we missed adding your site it's not intentional! Just let us know and we'll put it up.

Got a project you'd like us to work on? Contact Staffing Robot and we'll get going!

Staffing Robot Launches First Mobile Website for Healthcare Staffing Industry with Medical Solutions

Over the last couple of months we've been working on a large project with one of the leading staffing agencies in the healthcare staffing industry. The project has been incredibly difficult to keep secret because we knew the work we were doing was going to really push things forward in the industry. And we had a blast doing it! Well finally, were able to announce the results of the project.

Staffing Robot has built and delivered the first mobile website in the healthcare staffing industry! Medical Solutions hired us a few months ago for the purposes of rebranding and improving their existing website. During that process we also worked with them to create a mobile version of their site to deliver a better and more appropriate experience to mobile based users. The site is the first of its kind for the healthcare staffing industry.

As a web development and services company for the healthcare staffing industry, Staffing Robot works with clients of all sizes and budgets. However, we're constantly seeking out innovative clients that are leaders in the space and willing to try new things. Medical Solutions fit this description perfectly. Medical Solutions recognized the opportunity presented by delivering their services in a mobile environment, and they stepped up to the challenge of delivering that solution.

The new mobile website helps Medical Solutions provide their clients and healthcare professionals easy access through their mobile devices, to the most popular and relevant services of their website medicalsolutions.com. The mobile website looks and performs like any phone app found on most smart phones, with the key difference being that it is accessed via the web, not through any specific device or platform. That means whether you have an iPhone, Android, iPad or Blackberry - the site's features and functions are available to you.

The mobile site provides quick, convenient access to key information such as a newly designed job search for travel nurses, easy nurse job application format, educational and testimonial videos for travelers, travel nursing news and announcements, and important information about Medical Solutions. 

In addition, Staffing Robot also built a new 'desktop' website for Medical Solutions. A visitor to the site is automatically given either the desktop or the mobile experience based on whether they access the site with a desktop computer or a mobile device. The new Medical Solutions website puts the healthcare travelers front and center by letting them talk about their experiences of being a travel nurse. Healthcare travelers that want to participate on the site can create an account at medicalsolutions.com or sign up with their Facebook credentials. All visitors can now simply navigate through the site to find helpful information related to their medical profession or client service needs. The newly designed healthcare job search also allows those interested in travel nursing to quickly find interesting assignments in any location and profession they choose. 

The final component to our work with Medical Solutions was in developing their new brand identity. This identity included the creation of a new logo mark, typeface, color palette and visual elements that represent the diversity and individuality Medical Solutions promotes. The new brand identity is designed to better reflect Medical Solutions customer first mentality, built on a continuing history of innovative ideas and services that meet the needs of traveling healthcare professionals as well as hospitals and other healthcare facilities. 

The most satisfaction Staffing Robot gets from a project like this is knowing our clients are satisfied.

Being able to outsource our website development to Staffing Robot has freed us to think more strategically while remaining focused on our day to day objectives," said Dale Williams, Medical Solutions co-founder. "We needed a company that understood our audience and our industry, and could assist us with the technical challenges of a project this size. I couldn't be more pleased with our choice to partner with Staffing Robot on this endeavor.

We're incredibly excited to watch Medical Solutions grow and see all the success we know they'll have with their new ability to connect with their audience via mobile devices. And, we're very excited to have had the opportunity to help bring such a solution to the healthcare staffing industry as a whole.

Check out their new site and give it a try. Our favorite thing to do is to first view it on your desktop computer, and then go to the same site on your mobile phone for a completely separate experience! Take a look and let us know what you think. You can read our full press release here: first mobile website for the healthcare staffing industy.

So that said, the only question we have now is - who's next? Innovative clients wanted. Please contact us here: CONTACT STAFFING ROBOT.

 

Does Your Healthcare Staffing Company's Website Need a Redesign?

Does your healthcare staffing company's website need a redesign? That's the question we asked yesterday as a guest author on Prophecy Healthcare's blog.

Not sure if it's time for your staffing company to make a change? Head over to Prophecy's blog, take the quiz and find out!

Or, contact Staffing Robot directly and we'll give you a free estimate on updating your company's website.

 

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