Staffing Robot - Web design and marketing services for companies in the staffing industry

New Site Launched: Advanced Medical

Kyle is a Physical Therapist. He can get a job anywhere. So can you.

 
That's the tagline we used to guide the recent project we just completed with Advanced Medical. And it's not just a tagline. Advanced Medical is a therapy only staffing agency placing traveling therapists all across the country. Their innovation, creativity and embrace of technology has produced tremendous growth for their company over the last few years and things are only going up from here.

This project had a lot of components and enabled us to experiment with some techniques and technologies, thanks to Advanced Medical allowing us the space to be creative and trusting us to deliver.

Updated Brand
We fist updated the Advanced Medical brand. We didn't do a complete rebrand, just changed up some of the styles to give it a cleaner, more modern look. We also presented the brand in additional styles so it could used more universally.

Website
We had several primary goals with Advanced Medical's new site:

• Simply the site while presenting the same/similar information
• Not loose any SEO they've earned over the years
• Create more interaction and engagement

We started with the home page. We cleared most things out of the way so potential candidates could focus on the main thing they're looking for - JOBs! However, if these candidates are looking for more information they can get it quickly with just a click.

 

We then created a custom travel therapy job board and improved the work flow for their candidates. The job board is easy to navigate and presents job options quickly and simply.

We also present Hot Jobs throughout the site that are relevant to the modality or state mentioned on the page.



Advanced Medical does a lot of work with new grads so we made their Therapy New Grad section a primary focus of the site.

Finally, knowing Advanced Medical has a huge focus on customer happiness, so we made it easy for their customers to request travel therapy staff and also intro them to some of the friendly faces they'll be working with at Advanced Medical.

Other highlights of the website include:

• Chat Widget
• Stylized contact forms
• Modal pop up windows
• Job detail pages
• Facebook comments on the blog

Advanced SEO
- What advanced SEO you ask? Well…it's are a secret. But it's awesome. We promise. :-)

Mobile Website
And finally our favorite part of the project. The mobile website! Did we mention we love building mobile websites for staffing companies? No, well, we do. Love. Building. Mobile. Websites!

With this mobile website we used JQTouch. Sweet! JQTouch is an excellent mobile platform that brings the power and interaction of jQuerry to the mobile web. This is the first time we experimented with the platform and we were quite pleased with the results!

The jobs on the mobile website are front and center and we made it easy for potential candidates to find the right job for them by simply selecting the appropriate modality.

Candidates can easily apply for jobs, call Advanced Medical or share any job they want right from their mobile device! Nothing to install and works on every mobile smart phone. FTW!

Check out the new Advanced Medical website and mobile website and let us know what you think! Also watch for more to come with the projects we have coming out with Advanced Medical. Stay tuned!

We are extremely grateful to have the opportunity to work with Advanced Medical. We consistently put out the call asking for customers looking to be innovative with their technology and marketing efforts. Advanced Medical answered.

So now we'll ask again. Innovative customers wanted: Who's next?

 

QR Code Patient Safety Campaign

A few weeks ago we blogged about creative QR Code marketing tips your staffing company can use. Here is a great example of an innovative and creative way one group is using QR Codes to improve patient safety issues.

It's called the 2012 SAFE CARE Patient Safety Education Program. It's free and for use at any hospital. It has been brought together by Safe Care Campaign, Kimberly-Clark, The Joint Commission Speak Up™ Campaign, The Patient Channel and the Centers for Disease Control and Prevention (CDC).

The program provides a free poster to any hospital or medical center and contains QR Code links to common patient safety information. The QR Codes enable patients to consume the information through any mobile device. The posters can also be customized specific to your organization for a nominal fee.

You can learn more and download the QR Code Patient Safety Poster here.

 

Infographic: 7 Sins of Mobile Marketing

Great infographic by Text Marketer on the Seven Deadly Sins of Mobile Marketing.

Source: Text Marketer Bulk SMS Services

Is 2012 The Year of Mobile Recruiting?

Some interesting data on mobile recruiting demand and strategies over at Wanted Analytics.

Mobile recruiting is a hot topic in the human resources field and there is some debate on when – and if – mobile recruiting will become a more widely accepted practice. It’s been forecasted that mobile recruiting will be one of the biggest trends in talent management this year.

Check out the full post here: 2012 Year of Mobile Recruiting

Hiring Demand for Recruiters with Mobile Skills – 16-Week Hiring Trend

Is your staffing company already execuiting a mobile strategy? If not and you need help contact us and we'll help you get started.

QR Code Marketing Tips For Your Staffing Company

Have you seen these odd looking shapes before?

 

 

 

 

 

Most likely you've seen them on movie posters or magazine ads. Although similar, these symbols are not bar codes or UPC symbols. This funny looking square of black pixels is called a 'Quick Response Code' or 'QR Code' for short.

If you're unfamiliar, A QR Code is a simple ways for people to quickly interact with web based content through a mobile device. QR Code usage has increased greatly in recent years due to the wide-spread public acceptance of smart phones. Nielsen recently released a study revealing that 43% of all U.S. mobile phone subscribers own smart phones. For subscribers between the ages of 25 - 34, that percentage goes up to 62%. All of these phones are capable of scanning QR Codes.

The process for interacting with a QR Code is simple:
1) Download a QR Code reader app on your smart phone. You can easily find them in the appropriate app store for your iPhone, Android, Windows Mobile phone, etc. Some cost money but there's really no reason to pay for one. The free ones work just fine.

2) Now, when you see a QR Code, bring up your QR Code reader app on your phone. Next, scan the image, similar to taking a picture (many of these apps scan as soon as the QR Code is in focus), and you will be taken to web content through your mobile phone such as a web page, contact information, images, etc.

 

QR Codes are simple to make. You can have your favorite staffing website design and marketing company make them for you or you can create them yourself for free. Just google for 'QR Code generator' and you'll have plenty of good options. You can generate QR Codes in different sizes and you can also brand QR Codes with different symbols and colors. Be careful though, if you change up too many of the pixels the QR Codes won't be scannable. Also, some QR Code readers have a difficult time with QR Codes in different colors. Just be sure you test your final product with multiple devices and apps.

So, now that you know what a QR Code is and how to make one, most likely you're next question is - "What can my company actually do with QR Codes?"

Here are some ideas and creative suggestions on how your staffing company can effectively use QR Codes in your marketing efforts:

Magazine and other print ads. QR Codes are a great way to bridge your offline and online marketing efforts. Simply add a QR Code into any print material you produce and you'll be able to instantly share web content with your audience. The best part? You now have an even easier way to track the success of these print campaigns.

Company feedback cards. Looking for customer feedback? Create some feedback cards with QR Codes to hand out to your customers. You can create cards to ask for company wide feedback or employee specific feedback.

 

Business cards. Placing a QR Code on your business card is a great way to present a more interactive connection with someone you just met or a new customer.

 

Poster displays and clothing. Next time your at a trade show try placing QR Codes on all of your posters, display materials, even company clothing (shirts, hats, etc.)

Event marketing. The next time you're participating in or putting on an event, consider places you could add a QR code. Everything from leave behinds to print outs of our slides make great places for QR Codes.

Where should your QR Codes link to? Thought you'd never ask! Here are some suggestions on where you can link your QR Codes to for the best results:

• Your cmpany website
• Your company Facebook, Twitter, LinkedIn or other social pages
• Web contests, games and referral programs
• Exclusive content
• Special coupons or discounts
• Targeted landing pages - especially ones with forms to help you generate new business leads.
• Company contact information.
• Personal contact information. QR Codes can do more than simply link somewhere. They can actually store data like your personal contact information. This way, when someone scans your QR Code, all of the contained contact information is instantly pulled into the contact list on their device. 
• Downloadable content like a white paper or infographic.
• Your job board. Recruiting new candidates? Handing out cards and promo items with QR Codes linked to your job board is a great way to get the attention of new candidates on the go.

Two final tips when it comes to QR Code marketing.
1) Be sure any web page you bring someone to from a QR Code is optimized for mobile devices. Using a mobile marketing tactic like QR Codes and asking people to engage with you through their mobile device, only to bring them to a web page not optimized for mobile devices is a major fail.

2) Don't put QR Codes in your email signature or on a web page. No one is going to scan an image on a web page with their mobile device - just to go to a web page. Please just don't do it. Please.

QR Codes are an excellent new marketing opportunity for your staffing company. There is also a lot of supporting data out there suggesting QR Codes are here to stay and rapidly gaining in popularity/usage. Think of QR Codes as a perfect way to bridge your offline and online marketing efforts for your staffing company.

Questions or want more information on what your staffing company can do with QR Codes? Contact Staffing Robot today.

Helpful links and Resources:

QR Code Apps:
http://itunes.apple.com/us/app/qr-app/id320140689?mt=8
http://itunes.apple.com/us/app/qr-code-reader-and-scanner/id388175979?mt=8
http://news.cnet.com/qr-code-readers-for-iphone
https://market.android.com/details?id=la.droid.qr&hl=en

QR Code Generators:
http://www.systemid.com/barcode_generator/
http://qrcode.kaywa.com/
http://goqr.me/
http://tag.microsoft.com/home.aspx

Creative examples of QR Code marketing:
http://mobilecustomersurvey.com/
http://www.1stwebdesigner.com/design/inspiring-qr-codes/
http://www.youtube.com/watch?feature=player_embedded&v=GbplSdh0lGU
http://cardswapp.com/
http://www.awwwards.com/10-creative-uses-of-qr-codes.html

What's Your Staffing Company's Mobile Recruiting Strategy?

Here's a great post about mobile recruiting from the Recruiters Lounge blog. In this post, Jim Stroud chats with Michael Marlatt about mobile recruiting.

The 3 biggest take aways we got from the video:

• Be sure your recipients have opted in to your campaigns
• Have a clear Call To Action - confirm a job, download information, fill out a form, etc.
• Be sure your sending them to a page that has been optimized for mobile. This one is perhaps the most important. Texting your candidates and bringing the a page that hasn't been optimized for mobile = serious fail.

What's your mobile recruiting strategy? If you don't have one we should talk. Contact us and we can discuss your mobile recruiting strategy and optimizing your web presence for mobile.