Friday, August 24, 2012

The Healthcare Staffing Report Headline News (08.20.12 - 08.24.12)

Hcsr-logo-50 This weeks headline news stories from The Healthcare Staffing Report.

 

 

 

Aug 24, 2012 9:22:00 AM | Healthcare Staffing Report

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The Next Person Your Staffing Company Hires Should Be Your Website How does your staffing firm see its website? Have you ever really put much thought into it? Each business looks at their website differently. Some see their website like an online brochure. These sites are typically not very interesting and lack any interactive value. Other businesses see their website as a place to show off their development and design chops, often times going overboard on cool features that produce very little value. And sadly, some businesses see their website as a dumping ground for every piece of information they have about their business (and on the home page above the fold no less). The sites simply cause confusion and turn users away. I'd like to make a suggestion on how your staffing company should view its website. I suggest you look at your website as if it were a person. A very important person you've hired to do a job. Start by asking yourself, what job do you want your website to do? Bring in more leads? Attract more candidates? Address customer service issues? Educate your clients? You might have a few jobs you want the website to perform. That's fine, just don't give these jobs equal weight. Prioritize each jobs and focus on the single most important job first. This will help you start to see your website as a functioning member of your team that is expected to produce results. Keep in mind that no matter what job you hire your website to do it will always have...

Jason Lander

Partner | Parent | Entrepreneur | Website & Software Designer | Healthcare staffing blogger | Photographer | Musician

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