Wednesday, January 11, 2012

Hospitalists Plus Launches New Website and Mobile Job Site for Hospitalists We recently launched a new site we're excited to share. It's a great company that let us be innovative in our approach to their site and we think the results are fantastic. Rhino Medical is one of the leading providers of physician staffing (locum tenens) in the healthcare staffing industry. We had the pleasure of re-branding them and creating a new website for them last year. They came to us a few months back with the idea creating a subsidiary focused on placing hospitalists. With the high growth in demand for hospitalists over recent years we knew this was a winning concept. The first part of the project was to come up with a new name and brand for this entity. We went through several options and finally settled on their new identity: Hospitalists Plus (H+). This identity included the creation of a new logo mark, typeface, color palette and visual elements for web and print that represent the focus and solid foundation of quality Hospitalists Plus promotes. From there we moved on to their website. The goal with the website was to develop something simple, modern, professional and for the main purpose of driving candidate and customer conversions through quick action. Another main focus was to have the site work just as well on tablet mobile platforms. We accomplished both of these goals by creating sleek, centrally focused home page with large buttons (perfect for mobile tablets!) that also serve as specific calls to action that drive traffic. Each...
What good is a Travel Nurse Loyalty Program if you don’t know how it works? Guest Blog by Patrick Fuerstenau – Brand Craftsman at Medical Solutions, a leading Healthcare Staffing company that provides quality Nurses and Allied Health Professionals to meet the staffing needs of hospitals and other healthcare facilities nationwide. It seems that nowadays, every single retailer or service provider has some sort of loyalty program that rewards its customers as a way of saying thank you and Travel Nurse companies are no exception. In fact in 2010, more than 2.1 billion loyalty memberships existed in the U.S., according to Colloquy’s 2011 “Forecast of U.S. Consumer Loyalty Program Points Value.” The report revealed that the average U.S. household signs up for 18.4 such programs. At first, signing up for these various programs seems like a great deal but later down the road, most don’t know how they work or what these loyalty programs are actually offering. In many cases, Travel Nurse loyalty programs are the same way. Each agency has their own version of such programs, some that are fairly simple and easy to follow, while others have many stipulations in place that make it nearly impossible to actually redeem any sort of bonus. The paradox, says Mark Johnson, president and CEO of loyalty marketing think tank Loyalty 360, is that consumers are more engaged with and more 
demanding of brands than ever. “Loyalty is no longer about points for a purchase,” he explains. “Consumers are looking for ways to engage with brands who listen to them. Loyalty is about timeliness and relevancy. You...

Jason Lander

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