Friday, December 09, 2011

5 Ways to Delight Your Customers Blog post by Staffing Robot Founder, Jason Lander. This post originally appeared on Monster's Blog - MonsterThinking. The new metric for measuring business success is customer delight. If you’re not delighting your customers, the prospect of growth in today’s highly competitive, low-growth economy isn’t promising. When was the last time you went above and beyond and completely “delighted” a customer with your actions? If you’re having a hard time remembering you’re long overdue. In fact, if you can’t think of multiple, recent examples it’s time to re-prioritize. Not to worry though, although delighting your customers means more than doing your day-to-day customer service, you can still accomplish big wins with some very simple actions. 5 Ways to Delight Your Customers Here’s some suggestions for delighting your customers and making a big difference in the success of your business. 1. Be accessible. Make sure your customers have multiple ways to get a hold of you. This doesn’t mean you have to be available 24×7, it simply means your customers should have more ways of contacting you than your 800 number. The phone is one channel, but email and text are very effective (often these days preferred) methods of communication. Social networking channels are also very effective. I find myself conversing with clients and even setting up appointments through networks like Facebook and Twitter. Be sure your customers have all of these means to reach you with. Don’t worry, they won’t use all of them. They’ll simply find the one that works...

Jason Lander

Partner | Parent | Entrepreneur | Website & Software Designer | Healthcare staffing blogger | Photographer | Musician

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