Thursday, May 19, 2011

Tips for Effectively Segmenting Your Healthcare Staffing Company's Email Contact List Email marketing is an incredibly effective way to distribute information to your candidates and clients. However, many healthcare staffing companies we speak with our still having a difficult time managing lists within their email marketing tools. While it may be tempting to build one list and email all your contacts with a single message, there is tremendous marketing value in using a segmented list. This post is the sixth in a series titled: 10 Ways to Improve Your Healthcare Staffing Email Marketing Campaigns. The series focuses on tips for segmenting your contact lists for email and e-newsletter campaigns using ePromoter by Staffing Robot. By 'segmenting' we mean organizing your list by groups. Basically, taking one big list and turning it into a number of smaller lists, based on certain criteria. The criteria could include customer type, demographics, region, where you met the contact, etc. Once you have this data collected in a larger list, it’s easy to create segments of subscribers from it. The great thing about segmenting your lists is flexibility. You can still email the full list with a single message any time. However, now you can also send targeted and relevant messages to certain segments of your audience. Here are 10 ideas for "what" types of data to segment your email list by: 1) Clients and Candidates: For healthcare staffing companies, this should be the first segment you create. The messages you send your candidates are very different than the ones you send your hospital clients. 2)...

Jason Lander

Partner | Parent | Entrepreneur | Website & Software Designer | Healthcare staffing blogger | Photographer | Musician

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