Thursday, May 19, 2011

Does Your Healthcare Staffing Company's Website Need a Redesign?

Staffing-simplified-thumb Does your healthcare staffing company's website need a redesign? That's the question we asked yesterday as a guest author on Prophecy Healthcare's blog.

Not sure if it's time for your staffing company to make a change? Head over to Prophecy's blog, take the quiz and find out!

Or, contact Staffing Robot directly and we'll give you a free estimate on updating your company's website.

 

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STAFFING ROBOT AND PROPHECY HEALTHCARE ANNOUNCE STRATEGIC PARTNERSHIP

 

May 19, 2011 8:51:01 AM | Healthcare Staffing Marketing & Sales, Web/Tech, Website Design

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Tips for Effectively Segmenting Your Healthcare Staffing Company's Email Contact List Email marketing is an incredibly effective way to distribute information to your candidates and clients. However, many healthcare staffing companies we speak with our still having a difficult time managing lists within their email marketing tools. While it may be tempting to build one list and email all your contacts with a single message, there is tremendous marketing value in using a segmented list. This post is the sixth in a series titled: 10 Ways to Improve Your Healthcare Staffing Email Marketing Campaigns. The series focuses on tips for segmenting your contact lists for email and e-newsletter campaigns using ePromoter by Staffing Robot. By 'segmenting' we mean organizing your list by groups. Basically, taking one big list and turning it into a number of smaller lists, based on certain criteria. The criteria could include customer type, demographics, region, where you met the contact, etc. Once you have this data collected in a larger list, it’s easy to create segments of subscribers from it. The great thing about segmenting your lists is flexibility. You can still email the full list with a single message any time. However, now you can also send targeted and relevant messages to certain segments of your audience. Here are 10 ideas for "what" types of data to segment your email list by: 1) Clients and Candidates: For healthcare staffing companies, this should be the first segment you create. The messages you send your candidates are very different than the ones you send your hospital clients. 2)...
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The Healthcare Staffing Report Headline News (05.16.11 - 05.20.11) This weeks headline news stories from The Healthcare Staffing Report. Here is a list of this weeks top Headline News: Monday: Hospitals Challenged with Preparing Future ICU's Tuesday: 2010 Best Nursing Team Awards Wednesday: 2011-12 Best Children's Hospitals Rankings Thursday: Are Mobile Apps Key to Reducing Hospital Readmissions? Friday: Security Concerns for EMRs This Weeks Top 5 most popular categories (based on number of articles read): Staffing Agencies Top Industry News Hospitals & Health Systems Social Media Marketing Government and Economy Please follow The Healthcare Staffing Report on Twitter.

Jason Lander

Partner | Parent | Entrepreneur | Website & Software Designer | Healthcare staffing blogger | Photographer | Musician

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