Tuesday, February 08, 2011

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Managing Your Healthcare Staffing Email Contact Lists with ePromoter Building a quality email contact list and generating new leads plays a significant role in your marketing efforts. How to grow your list well and generate leads that convert for your healthcare staffing company is often a question we're asked. Lead generation is critical to marketing and sales, but it’s also important to remember that recipients need to give their consent before you can send them marketing messages. It all comes down to having a great contact list. Great lists are the first step to seeing real results from any email marketing campaign. Far too many companies are still purchasing lists or just emailing all the contacts they have without receiving permission first or tracking the results of their efforts. With the right tools and know how you can develop a quality list of contacts that will respond well to your messages. This post is the third in a series titled: 10 Ways to Improve Your Heatlhcare Staffing Email Marketing Campaigns. The series focuses on tips and strategies for running successful e-newsletter campaigns using ePromoter by Staffing Robot. For those of you that don't know, ePromoter is an email marketing and campaign management software application designed specifically for healthcare staffing companies. ePromoter makes it easy to create contact lists, manage subscribers, and even import lists from third-party apps like SalesForce, Google or Highrise. Here are some tips for building quality contact lists and generating leads for your healthcare staffing company. Organic Growth: 1. Add a newsletter sign up form to...

Jason Lander

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