Wednesday, February 02, 2011

Creating Successful Facebook Ads for Your Healthcare Staffing Company Facebook has numerous marketing opportunities for healthcare staffing companies. Most of which are still largely untapped. The ability to convert traffic into customers or candidates has always been challenging. We certainly don't want to suggest all of these challenges have been overcome with social media marketing. However, with platforms like Facebook, conversions are becoming more of a reality and much easier to track. Many healthcare staffing companies we've worked with have experimented with running ads on Facebook and have seen positive results. However, many companies are still struggling with understanding how Facebook ads work and what their true value is. This post is the third in a series titled: 10 Facebook Marketing Tips and Strategies for Your Healthcare Staffing Company. In this post we will provide you with some information on how to create Facebook ads and some tips on getting the most out of these ads for your healthcare staffing company. Facebook allows you to create ads to promote contests, company events, special offers or even your company Facebook page or corporate website. When you promote an ad on Facebook you have the opportunity to show social endorsements in your ad, making them more personally appealing and relevant to your audience. For example, if you create a Facebook Event for your company, Facebook users will be able to RSVP to the event directly from your ad. All of the friends of this user will then be able see that this person is attending your event and can access it...

Jason Lander

Partner | Parent | Entrepreneur | Website & Software Designer | Healthcare staffing blogger | Photographer | Musician

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