Friday, December 17, 2010

AMN Survey of Healthcare Professional Social Media Usage Yesterday, AMN Healthcare released the results of a recent survey titled Healthcare Professionals Add Social Media to Their Job Search Process, Networking. AMN received over 1200 respondents answering several questions on their use of social media for things like networking and finding a job. Some of the highlights include: Nurses have had a significantly shorter job search than their fellow professionals, averaging three months, compared to just less than seven months for physicians and allied professionals, and nine months for pharmacists. 37% of clinicians reported using social media for professional networking; nurses had the highest use among healthcare workers at 41%. 64% of the clinicians surveyed would choose Facebook, the clear favorite, if they could choose only one social networking site. The survey also includes data on subjects such as mobile device usage with some of the key points being: 10% of healthcare professionals are using mobile job alerts, but only 3% have received an interview, 2% have received a job offer and 1% secured a new job. Physicians are by far the heaviest users of mobile devices for professional reasons among their medical colleagues; 37% used healthcare-related applications and 17% used mobile devices for healthcare-related content or jobs. We have been blogging a lot in the last couple of months about the importance of marketing your heatlhcare staffing agency on social media sites. The results of the AMN social media survey should further validate many of these points. We encourage you to read the survey. You can download the...
Top Healthcare Staffing News of 2010 and Predictions for 2011 At the end of 2009 we recapped the top stories in the healthcare staffing industry and made our predictions for healthcare staffing industry trends in 2010. As 2010 now comes to a close, it's interesting to see how we did on these predictions, reflect on industry events in 2010 and make some predictions on healthcare staffing trends in 2011. The Healthcare Staffing Industry in 2010 Healthcare Staffing and the Economy 2011 The macro economic effects on the healthcare staffing industry were still the big stories this year. The SIA's 2010 Healhtcare Staffing Summit gave us all some great insight and data on this topic. While not as dire as the economic downturn in 2009, the news was still mostly a downer. In 2010 hospitals still struggled with everything from reduced budgets to nationwide nursing strikes. All of this caused hospital job growth to slow dramatically and negatively impacted the revenue for the entire industry. While the revenue dropped for almost every company (large and small) in the healthcare staffing industry, perhaps the most notable news was learning Medical Staffing Network filed for bankruptcy in 2010. The bad economy also claimed a few tech companies in the healthcare staffing industry in 2010. One of the largest was Healthcare VMS provider, Symbio Solutions, who filed for bankruptcy in 2010. Negative changes in the economy produce acquisitions in every industry and the healthcare staffing industry was no exception. ABRY Partners made news with their acquisition of Comforce late in the year. However, the...

Jason Lander

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