Wednesday, December 08, 2010

Conducting Competive Analysis On Your Healthcare Staffing Competitors One of the great things about the web is that it provides you with almost all the information needed to learn about your competition. Whether you're trying to find their customers, sales strategies, pricing or key words, almost all the data you're looking for is available online. The key is knowing where to find it. This post is part of a series discussing 10 web marketing tips your healthcare staffing agency should do right now. Part of a successful online marketing strategy for your healthcare staffing agency is to understand and analyze your competition. Keeping track of what services they offer, how they bring people into their site and what messages they're using to promote their brand will provide a good overview of how to better position yourself against them. Here are some helpful tips for conducting competitive research in the healthcare staffing industry. Identify your competitors. Identify and make a list of your competitors. Include 3 companies that do exactly what you do. For example, if you are a mid-size staffing company doing per diem nursing in Orlando Florida, find 3 companies that fall into this same categorization. Then add at least 2 outliers. Using the same example, an outlier in this case might be a large national travel agency and/or a per diem allied health company in Chicago. The outliers will help give you ideas on how to expand your message and target audience. It will also help you see what's working for companies with which you are...

Jason Lander

Partner | Parent | Entrepreneur | Website & Software Designer | Healthcare staffing blogger | Photographer | Musician

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