Friday, November 12, 2010

Creating Valuable Content for Your Healthcare Staffing Company "Content is king." Getting people to your website, blog or Facebook page can be quite a challenge. The first time people arrive on your site is absolutely the most critical. Visitors won't come back just to come back. You have to give them a reason. Consistently drawing people to your site is the only way to truly maximize your conversion rate. As with so many other aspects of web marketing, it’s not all about having a flashy, creative, well-designed website. Finding success on the web for your healthcare staffing company largely depends on providing interesting, valuable content that engages people and provides them with valuable information. This post is part of a series discussing 10 web marketing tips your healthcare staffing agency should do right now. Creating good content is one of the most important aspects of online marketing. With the changes in web marketing and the rise of social medial marketing, content has become key to delivering successful marketing campaigns for healthcare staffing agencies. Creating good content can be a challenge. It takes time and little skill to create relevant and interesting content on a consistent basis. As marketers get overwhelmed with their day to day tasks, taking time to come up with meaningful content can be impossible. Moreover, as marketers realize that content is king without taking the time to properly create useful information, the content produced just becomes noise and fails to deliver. Here are some tips to delivering successful content on the web: Locating content sources....
Email Marketing Tips for Your Healthcare Staffing Company Email marketing campaigns can be one of the most effective ways for your healthcare staffing agency to reach a new audience and increase the loyalty of your existing customers. Email is still the most popular way to communicate with hospitals and healthcare professional staff. That said, the competition to get your email read is fierce. This post is part of a series discussing 10 web marketing tips your healthcare staffing agency should do right now. Email newsletters are unique because they are typically content-heavy and most often predictable in style, content and formatting. This means that taking the time to truly read the content of an email requires a reasonable time commitment. Just think about the number of emails you have sitting in your inbox begging for your attention every day. Which ones do you read? Which ones do you automatically delete? Here are some tips for making sure your healthcare staffing company’s email marketing campaign is a success. The Do's Good design. At this point, hopefully you know that everything you put in front of your customers should properly represent your brand. Your emails are no exception. When competing for attention, good design goes a long way. Standard templates are a good start but are very overused. A custom desined email template that matches your brand can be done quickly and inexpensively. Quality content. Keep your email content short, personal and relevant. Give your readers what they want and talk to them like you would if they were right...

Jason Lander

Partner | Parent | Entrepreneur | Website & Software Designer | Healthcare staffing blogger | Photographer | Musician

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