Wednesday, November 24, 2010

Healthcare Staffing Brand Management Tips and Tools If you've been acting on the tips in these posts in this series, by now you're healthcare staffing company has been promoting a lot of successful content on the web. Once you're actively participating online it’s critical that you monitor the activity generated around your brand. This means monitoring the web for content you produce and content produced by others that mentions your brand. In some cases, it can be imperative that you know about or can respond quickly to information being posted about your brand. This post is the last in a series discussing 10 web marketing tips your healthcare staffing agency should do right now. What does it mean to manage and monitor your brand? Think about it as simply the process of setting up tools to listen, monitor and track the web for any mentions of your company name or services. These tools allow you to effectively track and monitor this information, alert you of new mentions and give you resources for analyzing the data. Successful companies today are monitoring their brands online. Source: The Center for Marketing Research at the University of Massachusetts Dartmouth - Fortune 500 Companies - 2009 Why should you monitor your brand? Brand or be branded. If you aren't publishing content on the web it is highly likely that your brand is being defined by your competition and your customers. In most cases, hopefully your clients are speaking well of you. It's doubtful that is the case with your competition. If you...

Jason Lander

Partner | Parent | Entrepreneur | Website & Software Designer | Healthcare staffing blogger | Photographer | Musician

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