Friday, October 08, 2010

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Healthcare Staffing Agencies - Your Customers Are On Facebook "If I thought our customers were 14 year old girls I’d advertise on Facebook.” I’ve heard this quote at least three or four times in the last six months alone from some healthcare staffing agencies. Unfortunately, this misunderstanding is keeping them from reaching a new audience and growing their business. For those that don’t know, Facebook now has over 500,000,000 users. If Facebook were a country it would take the 3rd place spot from the United States which has approximately 310,395,000 people. So what does that tell you? Everyone is on Facebook. Yes, even nurses. To be more exact, about 1 out of every 14 people in the world has a Facebook page. Facebook isn’t just huge, it’s heavily trafficked. On any given day, Facebook now gets more visits than any other page on the internet, including Google. It’s also exclusive. How is a platform with 500,000,000 users exclusive? Because it doesn’t share or play well with others. Facebook doesn’t allow the search engines like Google to search within it’s walls. That means, that unless you’re actually participating within Facebook, your standard web marketing efforts won’t reach these users. The web used to be about getting to any place quickly through Google. If you had 5 minutes to spare you went to Google, searched for what you wanted, found it and went about your day. Today, the web is a bunch of separate pipes, many of which only allow access through their specific channel. Now, your spare 5 minutes is...

Jason Lander

Partner | Parent | Entrepreneur | Website & Software Designer | Healthcare staffing blogger | Photographer | Musician

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