Thursday, October 07, 2010

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How Blogging Can Promote Your Healthcare Staffing Agency "Blogging is the most cost effective way to promote your company." We talk to companies every week looking for ideas on how to better promote their healthcare staffing agency. Almost all of them want to talk about the obvious methods of social media marketing, search engine optimization, email marketing, etc. However, most of them leave out a key component of effective web marketing - blogging. This post is part of a series discussing 10 web marketing tips your healthcare staffing agency should do right now. 5. How blogging can benefit your healthcare staffing agency. Many people we speak with have a hard time understanding the value of having a blog. Perhaps the most common objection to blogging we hear is "I don't have time." From our perspective, you don't have time NOT to blog. Blogging really takes no more time than any of your other marketing efforts. Once you work it into your marketing process it can become as routine as sending emails. Why your heatlhcare staffing company should blog: Improved Search Engine Optimization (SEO). Previously I posted on how SEO can benefit healthcare staffing agency. All of these tips can also be applied to your blog and each post you create. Every time you blog you are adding content to the web. If that content is relevant, valuable and optimized for search engines you will drive traffic to you website and increase conversions. Increase customer loyalty. Blogs allow you to communicate information about your company more quickly, through a...

Jason Lander

Partner | Parent | Entrepreneur | Website & Software Designer | Healthcare staffing blogger | Photographer | Musician

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