Friday, September 17, 2010

Branding and Rebranding for Your Healthcare Staffing Agency "Steady brand investment is rewarded by lasting competitiveness." This quote from the UK Design Council sums it up perfectly. If you treat your brand as an asset and constantly invest in its creation, promotion, evolution and management it will pay off in terms of your success. This post is part of a series discussing 10 web marketing tips your healthcare staffing agency should do right now. 3. Branding and Rebranding for Your Healthcare Staffing Agency. As a healthcare staffing agency, your brand is the represenation of all your company stands for. Developing and promoting your company brand is not simply the job of the marketing team, it must be an integrated component of all your business practices. What does your brand say about your company? Have you invested enough in your brand to ensure it’s relevant today? If not, it may be time to start or to rebrand altogether. What is a brand? A brand is more than a logo or a trademark. It's more than a slogan, sales pitch or mission statement. A brand is an identification or a representation. It can even be as intangible as a feeling, understanding or an association. Identify your brand. To identify your brand, the best thing to do is to first analyze and understand your business. Make sure that whatever you're delivering is of the best quality it can be. Nothing destroys your brand faster than having a reputation of not delivering on the promise of your products or services. Ask yourself...
Wrap Up From The Healthcare Staffing Summit 2010 We spent this week at the Healthcare Staffing Summit in Chicago. I've gone to this conference for the last 8 years and I have to say I felt this year was one of the best conferences ever. Even though the industry data presented wasn't anything to celebrate, it did appear there was some light at the end of the tunnel. Aside from the data it was a great networking opportunity and the venue at the Palmer House Hilton was amazing. We met lots of great people doing some very interesting things and attended many sessions that provided invaluable information. Also, as a company, Staffing Robot, was honored to speak on a panel about social media marketing that was well attended and full of great participation from the audience. Here is a summary of some of the highlights from my notes throughout the week. Barry Asin's Keynote: Succeeding in A Time of Change As usual, Barry Asin kicked off the summit providing lots of great information about the industry. Of all the data presented, perhaps the most shocking was that in 2010, spend on healthcare staffing has been cut to $7.9B. For comparision, in 2006 it was at $10.1B. Unemployment continues to be a huge negative factor for the overall economy. As of August, unemployment still remains high at 9.64%. Hospitals have continued to decrease their spending on contract labor as this unemployment number has increased. Even though the data is negative for contract labor, full employment remained a relative bright...

Jason Lander

Partner | Parent | Entrepreneur | Website & Software Designer | Healthcare staffing blogger | Photographer | Musician

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