Friday, September 24, 2010

How Healthcare Staffing Agencies Can Benefit From Search Engine Optimization (SEO) "The purpose of SEO is simple - to increase conversions." What is a conversion? A conversion is some form of measurable event. It can be different for every company - a phone call from a customer, filling out your website contact form, or a product being purchased from your website. This is the single most important purpose of SEO - to create these conversions. This post is part of a series discussing 10 web marketing tips your healthcare staffing agency should do right now. 4. Search Engine Optimization (SEO) for Your Healthcare Staffing Agency. Many people still have a hard time understanding the value of SEO or what SEO really is. Yes, many components of it can be technical, but understanding the basic concepts will help you make the best decisions you can when it comes to SEO for your medical staffing company. What is Search Engine Optimizaiton (SEO)? Search Engine Optimizaiton (SEO) is a process whereby a set of skills and techniques are applied to a website in order for the site to be properly indexed, ranked and displayed by search engines. Or, put more simply, it's making sure your customers find you when they search for relevant words on Google, Bing and other search engines. Why should you SEO your staffing agency's website? SEO is timely. Your web advertising (banner ads, PPC, Facebook ads) might not be reaching your customers when they are looking to buy or even paying attention. SEO ensures your customers find you when they...

Jason Lander

Partner | Parent | Entrepreneur | Website & Software Designer | Healthcare staffing blogger | Photographer | Musician

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