Tuesday, December 01, 2009

Many Hospitals Are Still Behind When It Comes To Social Media Over the past two years I've attended several hospital, human resource/recruiter trade shows and conferences where social media was a hot topic. Unfortunately, each session on the topic has been a disappointment. In some cases it was because the presenter was not up to speed on their information in this space. I've listened to speakers who were giving out very inaccurate information and admitted they didn't use social media themselves. However, the biggest disappointment typically comes from the questions and responses of the crowd participants as a whole. Many hospital employees present at each of the shows admitted that their organization had no social media presence and typically gave the same reasons why – either their hospital had a policy prohibiting employees from using social media or the hospital was absent a policy permitting such usage. Hospitals are fairly traditional institutions when it comes to marketing, technology and communication. Add to it the brave new world of social media and the issue becomes even more complicated. Here are some of the standard objections I hear as to why hospitals tend to avoid social media: What if someone talks about our organization in a way we can’t control? Guess what – they are talking about your organization and you can’t control it. However, you can monitor it, be aware of it and participate in the conversation in an effort to help guide and keep it positive. If you do have an employee that says something negative or that violates one of...

Jason Lander

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